Hey, I'm Jen.

I study psychology, build brands, and have a habit of turning random interests into entire projects. Here's how that happened. Or at least the parts I can explain.

How I got here

2016

First freelance web design jobs. That’s where it started.

2016 - 2025

Always something running on the side: my own apps, online shops and Amazon Kindle books.

2018

Founded Jen’s Social, my social media agency.

2022

Started studying applied psychology.

2022

Started making educational content about facial expressions and psychology (Mimikresonanz).

2023

Launched Infinity, a founder network on Skool. It grew faster than any other founder network on the platform.

2024

Worked with clients like Jodel and Thorsten Havener, and as a white-label partner for international marketing agencies.

2025

First international keynotes on branding and psychology-driven marketing with AI.

2026

Jen’s Social grew up. It’s now WhyYou Studio.

Jen speaking on stage at a keynote.
Jen speaking on stage at a keynote.
Jen speaking on stage at a keynote.
Jen speaking on stage at a keynote.
Jen speaking on stage at a keynote.
Jen speaking on stage at a keynote.
  • Jen speaking on stage at a keynote.
    Jen speaking on stage at a keynote.
  • Jen speaking on stage at a keynote.
    Jen speaking on stage at a keynote.
Jen in a gray cap and black hoodie, focused on her sticker-covered laptop.

Building Something Too?

A Founder Network on Skool for half-finished ideas, awkward questions and honest answers. Everything your LinkedIn feed is too polished for.

Bring your weirdest business question. Someone’s had it before.

Free to joyn

Jen in a gray cap and black hoodie, focused on her sticker-covered laptop.

Letters From My Brain.

Psychology, branding, and the strange things people do. Sent when I have something worth saying.

Unsubscribe anytime. I won’t take it personally. Much.