Brand Scene
Every business is telling a story, even when it doesn’t know it. Let's catch them mid-sentence and figure out why it works, or why it backfires.
6
minutes of your attention
Picture this
The logo is good. The colors are good. The website says all the right things. And nobody cares. Most brands don’t break at the parts. They break at the links between them.
What you’ll walk away with
A seven-step chain for building a brand from a single consumer insight, and how to find the broken link when everything looks fine but nothing works.
3
minutes of your attention
Picture this
The strangest line in a set of notes on Zero to One isn’t about startups. It’s about drugs. And it turns out to explain the whole book, along with the joke hiding inside it.
What you’ll walk away with
Peter Thiel’s case against competition, read through one absurd example and one uncomfortable irony: a book about not copying that began as a copy.
1
minutes of your attention
Picture this
The subject line says “RE: Our call.” There was no call. There was never a call. And somehow, the lie isn’t even the worst part.
What you’ll walk away with
On fake “RE:” emails, bad magicians, and why people don’t hate marketing for wanting something. They hate it for assuming they won’t notice.
15
minutes of your attention
Picture this
It started with a fingerboard crash-landing on a stranger’s MacBook in Da Nang. It ended with a brand that doesn’t exist, engineered from one consumer insight all the way to packaging, community mechanics and a mascot with opinions.
What you’ll walk away with
A fictional fingerboard brand, built step by step, shows how a single consumer insight becomes purpose, strategy, product, packaging, community and website.
4
minutes of your attention
Picture this
Two legs sticking out of a bucket in a dark Bali alley. A few meters from the warung where I ate every night. Nobody got hurt. Almost nobody.
What you’ll walk away with
Why transparency doesn’t automatically build trust, and why disgust is learned, not born. So what’s the one thing a brand has to give people before the ick kicks in?
4
minutes of your attention
Picture this
Three words. No emoji. One period at the end. By the third reading, the pasta has gone cold and the message has gained several new meanings. This is the story of a card deck built for that exact second.
What you’ll walk away with
How UNSAID, a solo-first card deck for people who feel intensely, tries to pry open the gap between what happened and what you decided it meant.
